Are you looking for a special way to brand your tequila business? Custom tequila bottles may be a good fit, but not your only solution! Before jumping into this process, there are some things you should know to make a sound decision. Creating a custom bottle takes more time, effort, and money than selecting from an existing catalog. In this blog, we’ll walk you through the ins and outs of creating custom tequila bottles for your business and what to expect.
The Cost of a Custom Tequila Bottle
Custom tequila bottles generally cost more than using an existing design. Why? Because a custom bottle requires creating a mold specifically for your brand. Depending on the shape and details of the bottle, this can take several weeks to produce. It’s important to note that you must produce a minimum of 20,000 bottles for it to be cost-effective to produce a custom bottle. It’s a significant upfront investment, so it’s essential to determine if this is the right choice for your brand’s goals and budget.
The Benefits of Custom Tequila Bottles
Custom tequila bottles come with a slew of benefits, even beyond just the aesthetic appeal. Your brand’s unique bottle design will stand out among a sea of existing tequila brands, helping you make a statement in crowded bars and liquor stores. Custom tequila bottles can also help build brand loyalty and recognition by creating a visual representation of your brand that customers will recognize. Additionally, these bottles can justify a premium price for your tequila, as the unique design appeals to collectors and enthusiasts.
The Process of Creating a Custom Tequila Bottle
The process of creating a custom tequila bottle starts with selecting a reliable manufacturer experienced in creating custom bottles. After the initial consultation, the design process begins, considering size, shape, color, and materials. Once the design is finalized, the manufacturer creates a prototype bottle, which goes through a testing and refinement process to ensure the bottle is of high quality and meets your brand’s expectations. After final approval, the production process begins, including the creation of the mold and production run of at least 20,000 bottles.
Tips to Maximize the Impact of Your Custom Tequila Bottle
Once you’ve invested in creating a custom tequila bottle, there are several ways to maximize the impact of your new design. Consider a launch event, partnering with influencers or local businesses to increase promotion and excitement around your new design. Additionally, ensure the design is consistent with your brand’s messaging and marketing initiatives, including the design of your website, social media, and any other brand materials. A cohesive brand design can increase brand awareness and customer retention.
Final Thoughts
Good branding isn’t just about a customized bottle. While it may seem like the perfect way to make your brand stand out, you can actually achieve a great identity design and creativity through other avenues. Social media, website, online advertising, packaging, and other applications are all great ways to showcase your brand’s creativity. Instead of focusing solely on a customized bottle, invest in your brand’s overall strong branding. You may be surprised to find that even a catalogue bottle can capture your brand essence and make a powerful statement. Before jumping into production, consider the bigger picture and invest in your branding strategy first.
If you are starting your new tequila brand or need help on enhancing your existing one, contact us today and our team will be happy to help you. Contact Us Today.