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So you want to create your own tequila brand and market it to the masses… perhaps you’ve heard that the tequila industry is saturated. True, you’ll have plenty of competition, but don’t let this cause you to shy away from making your project a reality. Tequila’s popularity has been on the rise year over year and with a solid sales and marketing plan in place, you can reach your target market.
Here are some tips for making smart decisions when it comes to your marketing plan and feeling empowered in the process.
Be Transparent With Your Tequila’s Target Market
Today’s consumers are savvier than ever. In the Information Age, consumers have all the knowledge they want at their fingertips. So remember that your tequila’s target market is likely going to be gathering information about your brand before ever taking a sip.
They’ll be searching your brand online to verify its legitimacy, closely looking at every ingredient, and even combing through your business practices and commitment to sustainability. So we recommend being as transparent as possible in all of your marketing.
Focus on Authenticity in Storytelling
In all of your new tequila brand’s marketing collateral, focus on the story behind the brand. Consumers engage with stories even more than elements like appearance, taste, or scent. If you can paint a picture of the “why” and the “how” behind your tequila brand, you’ll inspire the 21st century consumer and they’ll resonate with your brand on multiple levels.
Personalize Your Brand to Your Customer
This is something that many alcohol brands are still missing in their marketing strategy, but the leading-edge brands are already doing. Remember that your customers want a product that speaks to their individuality. Your new tequila brand shouldn’t just be a beverage; it should be an answer to an existing need of your consumer’s.
HOW TO CREATE A LIFESTYLE DRINK
When it comes to creating a premium spirit that sells, it might surprise you to find out that it’s far less about the flavors or ingredients than you may think. In order to build a profitable beverage brand, it’s crucial that the product is marketed as a lifestyle drink.
Create a product that’s unique and a brand personality that has its own lifestyle associated with it. You can utilize your bottle design, your label artwork, your social media channels — any medium that will help convey the distinctiveness of your tequila brand will show that you’re an innovative and agile brand.
Spotlight Your Environmental Responsibility
Remember how your tequila’s target market will be researching your brand? Today’s consumer is more environmentally aware than ever before. If your company does not have a visible statement of its commitment to the environment, you’ll lose your reach on a large portion of your ideal customer base.
What are you doing in your farming and harvesting processes to promote sustainability and fight climate change? Are you contributing anything to your local economy or to animal welfare? Remember that these consumers are also health conscious, so marketing organic and natural products can be just as beneficial.
Use Industry Tools for Engagement
From events and tastings to a thriving digital presence, you’ll want to use every tool at your disposal to get closer to your target audience. In-person tastings and events enhance the customer experience and create an air of exclusivity, adding to the lifestyle message your brand conveys. Ensure your website aligns with your brand’s expectations, is easy to navigate, and focuses on your customer’s journey rather than boasting about yourself.
Social networking is a must. You should be marketing high-quality visual and written content across all major social media platforms. This not only allows you to reach key audiences, but to segment your audiences based on their purchasing preferences. Remember to keep the focus on storytelling as you cite facts and figures on industry trends.
Contact Aceves Spirits
We want you to feel confident as you create your own tequila brand. We’re a trusted ally for a host of successful brands, walking hand-in-hand with them in the market. Interested in learning about us? We want to know you too! Let us know more about your plan for your new tequila brand.