The general acceptance of Tequila as a quality spirit increases, making it one of the most popular drinks at upscale bars and liquor cabinets.
This newfound feeling towards Tequila is associated with the improvements in the quality and reputation of this traditional spirit. And if you take the time to sip and savor one neat, you’ll be rewarded with a pleasantly smooth and long-lasting experience.
Flavourful, smooth, and crisp is the latest buzzword in the spirit industry, and Tequila fits the bill for virtually every publican. The misconception that a horrific hangover follows Tequila is fearly, slowly but surely dissipating.
Today, many people realize that if you drink 100 percent blue agave tequila, you’ll end up with nothing but a bearable sensation.
The Most Well-Known Tequila State Is Jalisco, Where Tequila Was Born
The history of Tequila is tumultuous. Despite many highs and lows, currently, Tequila is enjoying a massive surge in popularity. A blue agave plant is a crucial ingredient in the production of Tequila.
It grows chiefly in the region north of Tequila, 65 kilometers (40 miles) west of Guadalajara, and in the Jalisco Highlands (Los Altos de Jalisco) in the state of Jalisco, in western central Mexico. Each place grows agave in a slightly different manner.
Los Altos highlands produce blue agaves that are larger, sweeter, and have a more intense aroma. The fragrance and flavor of the Agaves planted in the valley are more herbaceous.
In the Highlands region, the red volcanic soil makes it suitable for cultivating blue agave plants, of which more than 300 million are harvested every year.
According to Mexican law, Tequila may only be produced in Jalisco and limited municipalities in Michoacán, Guanajuato, Tamaulipas, and Nayarit.
Further, in 1974, Tequila received international recognition and acceptance as a uniquely Mexican product – the AOC, or Appellation de Origin Controllee was published in 1977.
But it took Mexico until 1996 to sign an international agreement that recognized Tequila as a product from a specific region of Mexico.
Although Japan, South Africa, and Spain attempted to ignore this agreement, their actions were met with protests from the Mexican government. The Mexican tequila industry opened trade offices in Madrid and Washington to prevent such practices. The purpose of the offices was to protect the name Tequila and sell the spirit overseas.
Since 1978, the Normas Oficiales Mexicanas (NOM) have regulated all aspects of tequila production, distribution, and quality.
The Industrialization Process And Investment In The State Have Used Technology To Innovate
As the years have gone by, technology has also improved the quality of Tequila. Tequila producers believe consumers prefer quality over quantity. They want them to know they’re getting an authentic product.
That’s why they invest in higher quality ingredients and longer fermentation times. Proof of this investment is seen in the current plan British beverage company Diageo to invest $500 million to boost its tequila production in Mexico and meet the local and international market demand for alcoholic drinks.
Moves like this, according to many, indicate how tequila production, exports, and consumption have increased worldwide.
Best Branded Products Are Usually The Most Expensive, Sometimes More Than The Best Quality Ones
Branding is a big deal for all products, and Tequila is no exception. Tequila producers work hard on branding, as it adds to the appeal of their products. Significant amounts of money have been invested in marketing campaigns made to attract customers, who they hope to become long-term customers. Although, the best-branded products are not the best-tasting ones.
There is no denying the importance of branding. However, it makes more sense to have the best of both worlds. A well-branded tequila that is of premium quality is worth every cent.
How do you recognize premium tequila?
As a first step, you should look for Tequila that is marked “100% blue agave.” This is your assurance that the alcohol does not come from elsewhere. Although, as with most spirits, purified water is added to lower the alcohol level down to 38 or 40 percent.
Branding and packaging mean a lot and an excellent strategy that aligns with your lifestyle. This is a great way to choose a product, and it’s what makes a premium or luxury product for some people.
But What Makes A Good Premium Product Is Its Process And Quality Control
Premium products are made with care, time, and attention. And that’s our promise as Aceves Spirits: to make a quality product you can drink with a clear conscience. We offer you the means to craft your own Tequila. We also provide you the option to customize your experience with Tequila Private Label and the complete branding of your own profile with Tequila Private Brands.