Premiumization of the Tequila Industry

Why Premium Tequila?

Once considered to be a shot only suitable for consumption with a chaser of salt and lime. Tequila has followed hot in the footsteps of the most prestigious brands of gin, vodka, or whiskey, becoming the latest spirit to go through a process of premiumization. High-quality sipping tequila has become hugely popular in recent years […]

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