When you look at tequila labels on bottles you’ve purchased, it’s probably to admire its design and artistic style. But there’s so much more information to be had, if you know what you’re looking for. The Alcohol and Tobacco Tax and Trade Bureau (TTB), a division of the US Department of Treasury, has requirements for […]
For most spirit aficionados around the world, agave reminds them of one thing: tequila. And that connection has only been exacerbated by the past decade’s rise of the global tequila industry. As celebrity-made brands and artisanal options become more popular, the culture of tequila has spread far and wide beyond Mexico and North America. Also, […]
Not just in the USA, but all throughout the world, tequila is regarded as one of the best spirits. It is a type of spirit that is valuable even in its pure white version without resting or aging in barrels, the flavor of the agave itself delivers very deep and diverse notes. Agave, like grapes, […]
Five Essential Steps to Understanding, Optimizing and Scaling Your Brand Your brand is your company’s most valuable asset. It’s the lifeblood of your sales. Getting it right is essential, and getting it wrong can be disastrous. And yet many companies don’t grasp what their brand means or who and what defines it. Understanding Branding Before […]