Five Essential Steps to Start a Tequila Business

Read Time: 4 min.

If you are considering investing in a tequila brand, we applaud you! Tequila is one of the fastest-growing sectors in beverage alcohol. With a growth of more than 700 percent in the past 20 years, it continues to prove itself as a product of distinction and a beverage of choice for people of all demographics.

And you don’t have to take our word for it. Celebrity brands like Sammy Hagar’s Cabo Wabo, and more recently, George Clooney’s Casamigos made headlines when it sold to drinks giant Diageo for $700 million, with the potential for another $300 million on the table after ten years.

Is it possible for you to achieve this level of success? While there is no guarantee that your tequila brand will make you a billionaire, there is every reason to believe that your efforts will be very worthwhile with the right approach and the right partners by your side.

Five Essential Steps to Creating Your Own Tequila Brand

1. What’s The Story?

Every premium spirit is a story in a bottle. Liquid poetry, if you will. It’s that story that will carry your marketing and enhance the experience of drinking your tequila. Of course, if you’re the creative sort, you can make something up, but it’s always more romantic when the story is steeped in history, legacy, and a genuine passion for the agave and the history of tequila.

2. Work With Proven Experts

To ensure the success of any venture, you must choose your partners wisely. This is also true when creating a tequila brand, as there is so much that goes into the process, and every stage is critical to the quality of the result.

3. Choose a Partner That Understands The Spirits Business

You can be a renowned farmer, a talented distiller, or an experienced marketer, but that doesn’t mean you know the global spirits trade. Whether you are an established spirits brand or if this is your first foray into the drinks industry, there is great value in working with an experienced partner.

What Is The Difference Between A Distillery And An Integrated Beverage Developer?

Interested in designing a custom tequila or ready-to-drink agave based cocktail? Should you work with a distillery or an integrated beverage developer? What’s the difference?  Learn more in this infographic! 

Look for a partner whose values are rooted in tradition and that prioritizes modern techniques and ideals. Farming methods that minimize environmental impact and emphasize conservation and modern distillation technology are indications of a superior product. On the business side of things, look for a partner with in-depth knowledge of compliance, legalities, and logistics to ensure an uncomplicated process from end-to-end. Lastly, companies that leverage long-standing relationships with international supply chains are essential to maximizing your investment.

4. Make a Superior Product

It is essential to give your customers a product they can get behind. That means the whole package, including the tequila, its flavor profile, the packaging, and the marketing you put behind it. Your ideal partner will work with you to create the perfect product for your niche market. Experience and insight in spirits production and development is your asset, resulting in a tequila that will help you achieve your goals, elevate your brand, drive profits, and delight your customers.

5. Focus on What You Do Best and Leave the Rest to Us

Launching a tequila business is a complicated undertaking. It’s easy to get overwhelmed with all of the details, because there are many. The global spirits trade is highly regulated, and tequila, because it is demarcated, has its own set of regulations on top of that. Even when you’ve done everything right on the production side, it’s easy to go over budget because of things you didn’t know about. Seek out partners with proven expertise in the production and export process so you can focus on marketing and sales.

Final Thoughts

In conclusion, if you are thinking about starting your own tequila brand, working with a trusted producer assures the best chance of success. At Aceves Spirits, our passion, sense of tradition, and commitment to quality are key ingredients in everything we do. Tell us more about your market! We would love to learn more about your brand and show you how we can help.