Five Essential Steps to Start a Tequila Business
Read Time: 4 min.
If you are considering investing in a tequila brand, we applaud you! Tequila is one of the fastest-growing sectors in beverage alcohol. With a growth of more than 700 percent in the past 20 years, it continues to prove itself as a product of distinction and a beverage of choice for people of all demographics.
And you don’t have to take our word for it. Celebrity brands like Sammy Hagar’s Cabo Wabo, and more recently, George Clooney’s Casamigos made headlines when it sold to drinks giant Diageo for $700 million, with the potential for another $300 million on the table after ten years.
Is it possible for you to achieve this level of success? While there is no guarantee that your tequila brand will make you a billionaire, there is every reason to believe that your efforts will be very worthwhile with the right approach and the right partners by your side.
Five Essential Steps to Creating Your Own Tequila Brand
1. What’s The Story?Every premium spirit is a story in a bottle. Liquid poetry, if you will. It’s that story that will carry your marketing and enhance the experience of drinking your tequila. Of course, if you’re the creative sort, you can make something up, but it’s always more romantic when the story is steeped in history, legacy, and a genuine passion for the agave and the history of tequila.
2. Work With Proven ExpertsTo ensure the success of any venture, you must choose your partners wisely. This is also true when creating a tequila brand, as there is so much that goes into the process, and every stage is critical to the quality of the result.
3. Choose a Partner That Understands The Spirits BusinessYou can be a renowned farmer, a talented distiller, or an experienced marketer, but that doesn’t mean you know the global spirits trade. Whether you are an established spirits brand or if this is your first foray into the drinks industry, there is great value in working with an experienced partner.
What Is The Difference Between A Distillery And An Integrated Beverage Developer?
Interested in designing a custom tequila or ready-to-drink agave based cocktail? Should you work with a distillery or an integrated beverage developer? What’s the difference? Learn more in this infographic!