How to Create Your Own Canned Cocktail
Read Time: 4 min.
Canned cocktails are trendy these days, and their market share is trending upward. According to Nielsen, before the pandemic, the sector was seeing a steady 21.5% year-on-year growth. But when measured in June 2020, four months into the lockdown, those numbers ballooned to 90.4%. Suffice to say, if you were waiting for the right time to make a move into the ready-to-drink (RTD) category, it’s here, and it’s now.
But canned cocktails are not a simple matter. To succeed, you must know how the industry works and understand the steps involved to achieve your business goals. You must do your homework first before diving in, and that’s what we’re going to discuss today.
Steps to Creating Your Canned Cocktail
1. IdeateThe ideation stage is where you’ll come up with your initial ideas. Think about your market. Imagine your ideal customer and their lifestyle. Consider different spirits, flavors, and the style of beverage that’s popular in your target demographic. Look at market data specific to those groups to see what RTD products dominate the niche. Even in the early stages, it helps to work with an integrated beverage developer with experience in this space. Ideally, you should try to find a team with special knowledge in canned cocktails made from 100% agave, premium flavors, or other spirits. Look for experience and expertise in developing custom cocktails, as this will make your process easy and support your learning curve through the entire process.
2. Packaging and DesignBranding and packaging your canned cocktail is a critical undertaking. The way your product is presented can make or break your success, so it’s important to devote adequate time, creativity, and resources to perfecting it. Work with a team that has proven experience in the industry, in-depth knowledge of markets, trends, and the kinds of products that appeal to your audience. Your ideal partner is one that works closely with you to finesse your product design, from the flavor profile to the brand personality, ensuring you stay within your budget and understand the legal implications of your decisions.
Why Invest In A Tequila Business Right Now?
If you are considering investing in a tequila business in 2021, you could not have chosen a better time. Markets are high, and demand is growing for premium and ultra-premium tequilas, and it’s easier than ever to work with a quality-minded producer who will help you succeed.