Branding: The “Invisible Brand”—Minimalism Taken to the Extreme (And the Return of the Maximalist Contrast)
In the ultra-premium spirits market, excess is no longer the only way to denote status; today, the true battlefield lies at the extremes. While maximalism is making a powerful comeback in the design world—bringing dense visual narratives, complex textures, deep colors, and bottles that pay tribute to opulence and cultural heritage—its strategic nemesis has emerged […]