RTD Revolution: Why Tequila isDominating the Premium Market
Is it just a can, or is it a brand statement? In 2026, the RTD (Ready-To-Drink) category hasundergone a radical metamorphosis. What was once a market saturated with artificial flavorsand low-quality malt bases is now the primary battlefield where ultra-premium Tequila isasserting its dominance. The revolution isn’t happening in the packaging; it’s happening in thepremiumization […]