Celebrity-backed brands tequila

Celebrity-backed brands in the spirit industry

In May this year, 818 Tequila, founded by reality star and model Kendall Jenner, sold out within four hours to within the week upon their launch in some stores in California. The brand’s sales far superseded their forecast for the first two years of business, becoming one of the most successful spirit launches of all […]

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canned cocktail

How to Create Your Own Canned Cocktail

Read Time: 4 min. Canned cocktails are trendy these days, and their market share is trending upward. According to Nielsen, before the pandemic, the sector was seeing a steady 21.5% year-on-year growth. But when measured in June 2020, four months into the lockdown, those numbers ballooned to 90.4%. Suffice to say, if you were waiting […]

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