Innovation within Tequila Industry

Innovation Within the Tequila Industry

Move over Gin. It’s time for Tequila to take center stage. Smooth and versatile, Tequila is increasingly becoming the beverage of choice for Americans. In 2020 alone, Tequila sales grew 54% in the US, outperforming all other spirits. But Tequila’s growth has not come around easily. Retailers and bartenders have spent several years educating consumers […]

Read More

distillery

How to distribute alcohol in the US – Why is the three-tier system in place?

Before the repeal of Prohibition in 1933, the legitimate alcohol industry was nearly non-existent. Not only was it illegal to possess distilled spirits, but tequila distilleries also couldn’t manufacture it either without breaking federal law.  But that all changed with the ratification of the 21st Amendment to the US Constitution, which brought the Prohibition era […]

Read More

Celebrity-backed brands tequila

Celebrity-backed brands in the spirit industry

In May this year, 818 Tequila, founded by reality star and model Kendall Jenner, sold out within four hours to within the week upon their launch in some stores in California. The brand’s sales far superseded their forecast for the first two years of business, becoming one of the most successful spirit launches of all […]

Read More

Premiumization of the Tequila Industry

Why Premium Tequila?

Once considered to be a shot only suitable for consumption with a chaser of salt and lime. Tequila has followed hot in the footsteps of the most prestigious brands of gin, vodka, or whiskey, becoming the latest spirit to go through a process of premiumization. High-quality sipping tequila has become hugely popular in recent years […]

Read More