Celebrity-backed brands tequila

Celebrity-backed brands in the spirit industry

In May this year, 818 Tequila, founded by reality star and model Kendall Jenner, sold out within four hours to within the week upon their launch in some stores in California. The brand’s sales far superseded their forecast for the first two years of business, becoming one of the most successful spirit launches of all […]

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Premiumization of the Tequila Industry

Why Premium Tequila?

Once considered to be a shot only suitable for consumption with a chaser of salt and lime. Tequila has followed hot in the footsteps of the most prestigious brands of gin, vodka, or whiskey, becoming the latest spirit to go through a process of premiumization. High-quality sipping tequila has become hugely popular in recent years […]

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