For most spirit aficionados around the world, agave reminds them of one thing: tequila. And that connection has only been exacerbated by the past decade’s rise of the global tequila industry. As celebrity-made brands and artisanal options become more popular, the culture of tequila has spread far and wide beyond Mexico and North America. Also, […]
Not just in the USA, but all throughout the world, tequila is regarded as one of the best spirits. It is a type of spirit that is valuable even in its pure white version without resting or aging in barrels, the flavor of the agave itself delivers very deep and diverse notes. Agave, like grapes, […]
When you think “tequila,” it’s inevitable that Mexico will be the first place that comes to mind as the tequila target market. That’s understandable, and also technically correct, as true tequila is exclusive to specific regions of Mexico. But the massive growth in the global tequila market in the past few years shows that tequila’s […]
Doing business in another country is a little more complicated than using a local supplier. Plus, alcohol carries with it its own set of legislation, which varies from country to country. […]
Today, cultural appropriation may take many different forms. We witness it at music festivals where attendees occasionally don traditional clothing from various cultures. It is seen in clothing. In the realm of celebrities, too, we see it a lot. Although the issue between appropriation and appreciation is complex, it doesn’t have to be too difficult […]
With tequila on an all time high in terms of popularity, it’s no wonder more and more sports stars, musicians, celebrities, and corporate clients are developing their own presence on the shelves. Think Dwayne “The Rock” Johnson, Rita Ora Kendall Jenner, George Clooney, or P Diddy – they all have their own unique tequila brands. […]
The NOM, or Norma Oficial Mexicana, is a crucial factor in assessing the quality of Tequila. Represented by a four-digit number, it indicates the distillery where the Tequila is produced. By checking the NOM on the bottle, you can ensure the validity and class of the Tequila. The NOM is assigned by the Consejo Regulador […]
Having come a long way from its Mexican origins, tequila today is enjoyed all over the world. Yet, after reading this post, you might be left wondering if you’ve actually ever had the brew. Truth is: if you’ve been drinking “tequila” that does not have its origins in Mexico, then you haven’t been drinking the […]
Tequila plays a big role in the spirit’s industry – The global tequila market size in 2020 was a whopping USD 9.41 billion, projected growth upwards of 15 billion by 2028. Here’s where it all began: History of Tequila Firstly produced in the sixteenth century near the city of Tequila which was yet to be […]
Did you know that it takes approximately eight to twenty years to produce a bottle of Tequila? That’s right; the process requires several steps to give out the fine Tequila that everyone enjoys. Tequila is a unique type of liquor; extracted from the Weber blue agave plant (Agave tequilana). The plant takes almost ten years […]