Before the repeal of Prohibition in 1933, the legitimate alcohol industry was nearly non-existent. Not only was it illegal to possess distilled spirits, but tequila distilleries also couldn't manufacture it either without breaking federal law. But that all changed with the ratification of the 21st Amendment to the US Constitution, which...
In May this year, 818 Tequila, founded by reality star and model Kendall Jenner, sold out within four hours to within the week upon their launch in some stores in California. The brand’s sales far superseded their forecast for the first two years of business, becoming one of the most...
Read Time: 5 min.Let’s be honest; there is something exciting about being in the tequila industry. It is a brilliant conversation starter. Picture yourself being at a party where they are serving a particular drink and you happen to be the founder of that brand. I can personally tell you it’s an extremely proud moment. So, what...
Once considered to be a shot only suitable for consumption with a chaser of salt and lime. Tequila has followed hot in the footsteps of the most prestigious brands of gin, vodka, or whiskey, becoming the latest spirit to go through a process of premiumization. High-quality sipping tequila has become...
Read Time: 4 min. For seasoned drinkers, there’s one drink on the market that is unlike any other: Tequila. It’s known for being a smooth, distinctive drink made from the blue agave plant. Born out of the warm climate of Mexico, other countries have since adopted new ways to create...
Read Time: 4 min.When beginning any business venture, it’s critical to calculate a correct budget. After all, your project’s success will rely on how skillfully you manage the financial aspects. There are several variables to consider before executing your project. Below we’ll talk through how to create a budget for...
Read Time: 5 min.In order to best regulate the industry, the Tequila Regulatory Council has defined different classifications for agave-based drinks. The classifications are largely based on details taking place within the tequila development process, as well as sugar content. Below, we’ll break each classification down. 100% Agave Tequila This...
Read Time: 5 min.So you want to make your own liquor label and you’re interested in joining the canned cocktail industry. It’s a smart move. Ready-to-drink canned cocktails saw 43% growth in 2020 and continue to gain traction, especially in the U.S. market, which tends to be a bellwether for...
Read Time: 5 min.According to the Distilled Spirits Council of the United States, tequila and mezcal sales rose 17.4 percent, or $587 million, to $4.0 billion in the U.S. in 2020. That’s a lot of tequila consumed by one country. But whereas Americans’ associations with tequila used to be unforgiving...
Read Time: 5 min.Maybe you’ve heard the news that tequila’s popularity has been soaring for the past few years. If you’ve considered starting your own tequila brand, the time has never been better. Here’s why. The Tequila’s Industry’s Peak Prices It’s true: tequila is in high demand. There exists a...