It goes without saying that agave spirits in general—namely, Tequila and Mezcal—are the most consumed spirits throughout all of Mexico. However, over the years, Tequila especially has increased in its popularity throughout the world, but mostly in the United States. In 2020 alone, Tequila sales grew over 54% in revenue...
Tequila has an incredible market as it’s an incredible spirit. It’s also a largely misunderstood spirit that’s often associated with wild partying and an awful aftertaste. However, as more consumers are becoming educated on the subject of tequila, leading them to make better sipping choices (such as avoiding chemical filler-latent...
Move over Gin. It’s time for Tequila to take center stage. Smooth and versatile, Tequila is increasingly becoming the beverage of choice for Americans. In 2020 alone, Tequila sales grew 54% in the US, outperforming all other spirits. But Tequila’s growth has not come around easily. Retailers and bartenders have...
Before the repeal of Prohibition in 1933, the legitimate alcohol industry was nearly non-existent. Not only was it illegal to possess distilled spirits, but tequila distilleries also couldn't manufacture it either without breaking federal law. But that all changed with the ratification of the 21st Amendment to the US Constitution, which...
In May this year, 818 Tequila, founded by reality star and model Kendall Jenner, sold out within four hours to within the week upon their launch in some stores in California. The brand’s sales far superseded their forecast for the first two years of business, becoming one of the most...
Read Time: 5 min. Let’s be honest; there is something exciting about being in the tequila industry. It is a brilliant conversation starter. Picture yourself being at a party where they are serving a particular drink and you happen to be the founder of that brand. I can personally tell you it’s an extremely proud moment....
Once considered to be a shot only suitable for consumption with a chaser of salt and lime. Tequila has followed hot in the footsteps of the most prestigious brands of gin, vodka, or whiskey, becoming the latest spirit to go through a process of premiumization. High-quality sipping tequila has become...
Read Time: 4 min. For seasoned drinkers, there’s one drink on the market that is unlike any other: Tequila. It’s known for being a smooth, distinctive drink made from the blue agave plant. Born out of the warm climate of Mexico, other countries have since adopted new ways to create...
Read Time: 4 min.When beginning any business venture, it’s critical to calculate a correct budget. After all, your project’s success will rely on how skillfully you manage the financial aspects. There are several variables to consider before executing your project. Below we’ll talk through how to create a budget for...
Read Time: 5 min.In order to best regulate the industry, the Tequila Regulatory Council has defined different classifications for agave-based drinks. The classifications are largely based on details taking place within the tequila development process, as well as sugar content. Below, we’ll break each classification down. 100% Agave Tequila This...