Premiumization of the Tequila Industry

Why Premium Tequila?

Once considered to be a shot only suitable for consumption with a chaser of salt and lime. Tequila has followed hot in the footsteps of the most prestigious brands of gin, vodka, or whiskey, becoming the latest spirit to go through a process of premiumization. High-quality sipping tequila has become...

Personal Branding in the Tequila Industry

Personal Branding in the Tequila Industry

Read Time: 4 min. For seasoned drinkers, there’s one drink on the market that is unlike any other: Tequila. It’s known for being a smooth, distinctive drink made from the blue agave plant. Born out of the warm climate of Mexico, other countries have since adopted new ways to create...

How to Create a Budget for My Project

Read Time: 4 min.When beginning any business venture, it’s critical to calculate a correct budget. After all, your project’s success will rely on how skillfully you manage the financial aspects. There are several variables to consider before executing your project. Below we’ll talk through how to create a budget for...

Differences Between Tequila Blanco, Reposado and Añejo

Read Time: 5 min.In order to best regulate the industry, the Tequila Regulatory Council has defined different classifications for agave-based drinks. The classifications are largely based on details taking place within the tequila development process, as well as sugar content. Below, we’ll break each classification down. 100% Agave Tequila This...

Designing The Best Drink for Your Canned Cocktail Brand

Read Time: 5 min. So you want to make your own liquor label and you’re interested in joining the canned cocktail industry. It’s a smart move. Ready-to-drink canned cocktails saw 43% growth in 2020 and continue to gain traction, especially in the U.S. market, which tends to be a bellwether...

Why Smooth Flavors Sell in the U.S. Market

Read Time: 5 min.According to the Distilled Spirits Council of the United States, tequila and mezcal sales rose 17.4 percent, or $587 million, to $4.0 billion in the U.S. in 2020. That’s a lot of tequila consumed by one country. But whereas Americans’ associations with tequila used to be unforgiving...

The Industry’s Role in Tequila Prices

Read Time: 5 min.Maybe you’ve heard the news that tequila’s popularity has been soaring for the past few years. If you’ve considered starting your own tequila brand, the time has never been better. Here’s why. The Tequila’s Industry’s Peak Prices It’s true: tequila is in high demand. There exists a...

How Do I Ship My Alcoholic Brand’s Products Across The U.S.?

Read Time: 4 min. As is the case with many ordinances in the United States, shipping alcohol across state lines is regulated at both the federal and state levels. These nuanced laws can be quite confusing for international brands that wish to ship their products to American consumers. Below we’ve...

How To Visit Jalisco, the Capital of Tequila

Read Time: 6 min.Whether you’re a casual tequila drinker or serious investor considering starting your own tequila brand, you probably already know that Mexico is the mecca for agave-based spirits. And if you’re particularly savvy about tequila culture, you may also know that Los Altos de Jalisco hosts the biggest...

Creating a Successful Marketing Plan for Your Agave Drink Brand

Read Time: 4 min. So you want to create your own tequila brand and market it to the masses… perhaps you’ve heard that the tequila industry is saturated. True, you’ll have plenty of competition, but don’t let this cause you to shy away from making your project a reality. Tequila’s...