When some people think of tequila, all they think of are party shots with the salt and lime or super fruity vacation cocktails. But that wave of thinking is changing quickly as the demand for high-quality tequila grows. The 2022 tequila trends in the US market show more and more folks are head over heels […]
When you look at tequila labels on bottles you’ve purchased, it’s probably to admire its design and artistic style. But there’s so much more information to be had, if you know what you’re looking for. The Alcohol and Tobacco Tax and Trade Bureau (TTB), a division of the US Department of Treasury, has requirements for […]
For most spirit aficionados around the world, agave reminds them of one thing: tequila. And that connection has only been exacerbated by the past decade’s rise of the global tequila industry. As celebrity-made brands and artisanal options become more popular, the culture of tequila has spread far and wide beyond Mexico and North America. Also, […]
Not just in the USA, but all throughout the world, tequila is regarded as one of the best spirits. It is a type of spirit that is valuable even in its pure white version without resting or aging in barrels, the flavor of the agave itself delivers very deep and diverse notes. Agave, like grapes, […]
Five Essential Steps to Understanding, Optimizing and Scaling Your Brand Your brand is your company’s most valuable asset. It’s the lifeblood of your sales. Getting it right is essential, and getting it wrong can be disastrous. And yet many companies don’t grasp what their brand means or who and what defines it. Understanding Branding Before […]
Once you’ve got a great product idea, it might be tempting to jump right into the product development stage. After all, you know consumers are going to love your product, so why not go straight to getting it in their hands and start making profits? But market research is a key step in the process […]
When you think “tequila,” it’s inevitable that Mexico will be the first place that comes to mind as the tequila target market. That’s understandable, and also technically correct, as true tequila is exclusive to specific regions of Mexico. But the massive growth in the global tequila market in the past few years shows that tequila’s […]
Doing business in another country is a little more complicated than using a local supplier. Plus, alcohol carries with it its own set of legislation, which varies from country to country. […]
Today, cultural appropriation may take many different forms. We witness it at music festivals where attendees occasionally don traditional clothing from various cultures. It is seen in clothing. In the realm of celebrities, too, we see it a lot. Although the issue between appropriation and appreciation is complex, it doesn’t have to be too difficult […]
With tequila on an all time high in terms of popularity, it’s no wonder more and more sports stars, musicians, celebrities, and corporate clients are developing their own presence on the shelves. Think Dwayne “The Rock” Johnson, Rita Ora Kendall Jenner, George Clooney, or P Diddy – they all have their own unique tequila brands. […]