Beyond the NOM: Why the Master Distiller is the True Chef of Your Tequila Brand
In the tequila world, the NOM (Norma Oficial Mexicana) number is often treated as the ultimate seal of origin. It tells you which distillery produced the spirit, ensuring it meets the legal standards of the CRT. But if we think of the NOM as the kitchen, we must remember that a state-of-the-art kitchen doesn’t guarantee […]