Five Essential Steps to Understanding, Optimizing and Scaling Your Brand Your brand is your company’s most valuable asset. It’s the lifeblood of your sales. Getting it right is essential, and getting it wrong can be disastrous. And yet many companies don’t grasp what their brand means or who and what...
Once you've got a great product idea, it might be tempting to jump right into the product development stage. After all, you know consumers are going to love your product, so why not go straight to getting it in their hands and start making profits? But market research is a...
When you think "tequila," it's inevitable that Mexico will be the first place that comes to mind as the tequila target market. That's understandable, and also technically correct, as true tequila is exclusive to specific regions of Mexico. But the massive growth in the global tequila market in the past...
Read Time: 4 min. In nearly every industry today, there exists a heavy emphasis on environmental responsibility and sustainable practices. The tequila industry is no exception. Tequila growers and the corporations responsible for product branding and distribution are all laser focused on doing as little harm to the environment as...
Today, cultural appropriation may take many different forms. We witness it at music festivals where attendees occasionally don traditional clothing from various cultures. It is seen in clothing. In the realm of celebrities, too, we see it a lot. Although the issue between appropriation and appreciation is complex, it doesn't...
With tequila on an all time high in terms of popularity, it’s no wonder more and more sports stars, musicians, celebrities, and corporate clients are developing their own presence on the shelves. Think Dwayne “The Rock” Johnson, Rita Ora Kendall Jenner, George Clooney, or P Diddy – they all have...
The general acceptance of Tequila as a quality spirit increases, making it one of the most popular drinks at upscale bars and liquor cabinets. This newfound feeling towards Tequila is associated with the improvements in the quality and reputation of this traditional spirit. And if you take the time to...
The NOM, or Norma Oficial Mexicana, is a crucial factor in assessing the quality of Tequila. Represented by a four-digit number, it indicates the distillery where the Tequila is produced. By checking the NOM on the bottle, you can ensure the validity and class of the Tequila. The NOM is...
All authentic tequilas are imported from Mexico, where the drink has established itself as a significant part of Mexican culture. The commercialization of Tequila is regulated by Consejo Regulador del Tequila (CRT). Authentic Tequila is made from a particular agave plant that flourishes in some regions of Jalisco state. There...
Having come a long way from its Mexican origins, tequila today is enjoyed all over the world. Yet, after reading this post, you might be left wondering if you’ve actually ever had the brew. Truth is: if you’ve been drinking “tequila” that does not have its origins in Mexico, then...